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e-Consumers in the era of new tourism [electronic resource] / Erkan Sezgin.

9789811000874 (electronic book)
9811000875 (electronic book)
9789811000850

Singapore : Springer, 2016.

English

1 online resource.

G149.7

910.688

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

Includes bibliographical references and index.

Access limited to authorized users.

Online resource; title from PDF title page (viewed January 28, 2016).

Managing the Asian century.

Print version: e-Consumers in the era of new tourism. Singapore : Springer, c2016 9789811000850

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