@article{753485,
      author = {Sezgin, Erkan,},
      url = {http://library.usi.edu/record/753485},
      title = {e-Consumers in the era of new tourism [electronic  resource] /},
      abstract = {This book focuses on the role of e-consumers and  e-marketing in the era of new tourism. It addresses themes  such as the tourism "prosumer" at work, the evolution of  tourism services, the collaboration and co-creation, as  well as the e-complaint behavior of e-consumers in tourism.  It also discusses topics such as mobile marketing,  gamification as a marketing communication tool, the impact  of social media on tourism consumers, and the use of  e-loyalty programs in the accommodation sector. Students  taking e-marketing and market research courses in tourism  can use this work as a source book for the principles of  new marketing management. e-Consumers in the Era of New  Tourism serves as a helpful resource for practitioners, as  well as researchers and students of e-marketing.},
      recid = {753485},
      pages = {1 online resource.},
}