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000753485 020__ $$a9789811000874$$q(electronic book)
000753485 020__ $$a9811000875$$q(electronic book)
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000753485 050_4 $$aG149.7
000753485 08204 $$a910.688$$223
000753485 24500 $$ae-Consumers in the era of new tourism$$h[electronic resource] /$$cErkan Sezgin.
000753485 264_1 $$aSingapore :$$bSpringer,$$c2016.
000753485 300__ $$a1 online resource.
000753485 336__ $$atext$$btxt$$2rdacontent
000753485 337__ $$acomputer$$bc$$2rdamedia
000753485 338__ $$aonline resource$$bcr$$2rdacarrier
000753485 4901_ $$aManaging the Asian century,$$x2364-5865
000753485 504__ $$aIncludes bibliographical references and index.
000753485 5050_ $$aChapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers. .
000753485 506__ $$aAccess limited to authorized users.
000753485 520__ $$aThis book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
000753485 588__ $$aOnline resource; title from PDF title page (viewed January 28, 2016).
000753485 650_0 $$aTravel$$xComputer network resources.
000753485 650_0 $$aTourism$$xComputer network resources.
000753485 7001_ $$aSezgin, Erkan,$$eeditor.
000753485 77608 $$iPrint version:$$te-Consumers in the era of new tourism.$$dSingapore : Springer, c2016$$z9789811000850$$w2015960203
000753485 830_0 $$aManaging the Asian century.
000753485 852__ $$bebk
000753485 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-981-10-0087-4$$zOnline Access$$91397441.1
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000753485 980__ $$aEBOOK
000753485 980__ $$aBIB
000753485 982__ $$aEbook
000753485 983__ $$aOnline
000753485 994__ $$a92$$bISE