@article{754168,
      author = {Krüger, Franziska.},
      url = {http://library.usi.edu/record/754168},
      title = {The influence of culture and personality on customer  satisfaction an empirical analysis across countries /  [electronic resource] :},
      abstract = {Franziska Kr©ơger presents two quantitative  cross-cultural studies that examine the generalizability of  the Zone of Tolerance and the  Confirmation/Disconfirmation-Paradigm across countries. She  investigates the potential influence of Hofstede's cultural  dimensions and the Big Five personality traits on the  models' variables. As a result, the studies confirm that  both models can be used to explain customer satisfaction  and its determinants across national borders and cultures.  Contents;The Satisfied Customer in International  Business;Customer Satisfaction, Culture, and  Personality;The Structure of the Zone of Tolerance across  Countries and Individuals;The  Confirmation/Disconfirmation-Paradigm in a Cross-Cultural  Perspective Target Groups;Researchers and students in the  fields of international marketing and  management;Practitioners in the fields of market research,  marketing, and strategic planning in international  enterprises The Author Dr. Franziska Kr©ơger completed  her doctoral thesis under the supervision of Prof. Dr.  Birgitta Wolff at the Otto-von-Guericke-University  Magdeburg, Germany. Currently, she is press spokesperson of  the Ministry for Research and Economic Affairs,  Saxony-Anhalt.},
      doi = {https://doi.org/10.1007/978-3-658-12557-8},
      recid = {754168},
      pages = {1 online resource (xix, 208 pages) :},
}