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000754168 0247_ $$a10.1007/978-3-658-12557-8$$2doi
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000754168 1001_ $$aKrüger, Franziska.$$eauthor.
000754168 24514 $$aThe influence of culture and personality on customer satisfaction$$h[electronic resource] :$$ban empirical analysis across countries /$$cFranziska Krüger.
000754168 264_1 $$aWiesbaden :$$bSpringer Gabler,$$c2016.
000754168 300__ $$a1 online resource (xix, 208 pages) :$$billustrations.
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000754168 4901_ $$aInternational Management Studies
000754168 5050_ $$aThe Satisfied Customer in International Business -- Customer Satisfaction, Culture, and Personality -- The Structure of the Zone of Tolerance across Countries and Individuals -- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.
000754168 506__ $$aAccess limited to authorized users.
000754168 520__ $$aFranziska Kr©ơger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures. Contents;The Satisfied Customer in International Business;Customer Satisfaction, Culture, and Personality;The Structure of the Zone of Tolerance across Countries and Individuals;The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective Target Groups;Researchers and students in the fields of international marketing and management;Practitioners in the fields of market research, marketing, and strategic planning in international enterprises The Author Dr. Franziska Kr©ơger completed her doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Otto-von-Guericke-University Magdeburg, Germany. Currently, she is press spokesperson of the Ministry for Research and Economic Affairs, Saxony-Anhalt.
000754168 650_0 $$aConsumer satisfaction.
000754168 650_0 $$aBusiness.
000754168 650_0 $$aMarketing.
000754168 650_0 $$aInternational business enterprises.
000754168 77608 $$iPrint version:$$z9783658125561
000754168 830_0 $$aGabler Edition Wissenschaft.$$pInternational management studies.
000754168 852__ $$bebk
000754168 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-12557-8$$zOnline Access$$91397441.1
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