Return of the hustle [electronic resource] : the art of marketing with music / Eric Sheinkop.
2016
ML3790
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Online Access
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Unlimited
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Can lend chapters, not whole ebooks
Details
Title
Return of the hustle [electronic resource] : the art of marketing with music / Eric Sheinkop.
Author
Sheinkop, Eric, author.
ISBN
9781137582027 (electronic book)
1137582022 (electronic book)
9781137582003
1137582022 (electronic book)
9781137582003
Published
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
Language
English
Description
1 online resource (xi, 238 pages)
Call Number
ML3790
Dewey Decimal Classification
659.1/045578
Summary
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.
Note
Includes bibliographical references (pages 219-223) and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (viewed March 18, 2016).
Available in Other Form
The Art of Marketing With Music
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