Luxury the Chinese way [electronic resource] : new competitive scenario / Serena Rovai (La Rochelle Business School, France).
2016
HF5415.12.C5
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Linked e-resources
Linked Resource
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
Luxury the Chinese way [electronic resource] : new competitive scenario / Serena Rovai (La Rochelle Business School, France).
Author
ISBN
9781137537751 (electronic book)
1137537752 (electronic book)
9781137537737
1137537752 (electronic book)
9781137537737
Published
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2016.
Language
English
Description
1 online resource
Call Number
HF5415.12.C5
Dewey Decimal Classification
338.4/7
Summary
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
Note
Includes bibliographical references (pages 168-178) and index.
Access Note
Access limited to authorized users.
Linked Resources
Record Appears in