Sustainable growth in global markets [electronic resource] : strategic choices and managerial implications / Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico and Visiting Professor, Boston University, Boston, MA).
2016
HF1379
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Title
Sustainable growth in global markets [electronic resource] : strategic choices and managerial implications / Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico and Visiting Professor, Boston University, Boston, MA).
Author
ISBN
9781137525956 (electronic book)
1137525959 (electronic book)
9781137525932
1137525959 (electronic book)
9781137525932
Published
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
Language
English
Description
1 online resource
Call Number
HF1379
Dewey Decimal Classification
658.8/4
Summary
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change.
Bibliography, etc. Note
Includes bibliographical references (pages 308-317) and index.
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Access limited to authorized users.
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