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000754917 019__ $$a948778356
000754917 020__ $$a9783319273532$$q(electronic book)
000754917 020__ $$a3319273531$$q(electronic book)
000754917 020__ $$z9783319273518
000754917 0247_ $$a10.1007/978-3-319-27353-2$$2doi
000754917 035__ $$aSP(OCoLC)ocn947837218
000754917 035__ $$aSP(OCoLC)947837218$$z(OCoLC)948778356
000754917 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dYDXCP$$dIDEBK$$dN$T$$dAZU$$dOCLCQ$$dEBLCP$$dOSU$$dCDX
000754917 049__ $$aISEA
000754917 050_4 $$aG550
000754917 08204 $$a387.5/42068$$223
000754917 24500 $$aCruise business development$$h[electronic resource] :$$bsafety, product design and human capital /$$cAlexis Papathanassis, editor.
000754917 264_1 $$a[Cham] :$$bSpringer,$$c[2016]
000754917 264_4 $$c©2016
000754917 300__ $$a1 online resource (xii, 278 pages)
000754917 336__ $$atext$$btxt$$2rdacontent
000754917 337__ $$acomputer$$bc$$2rdamedia
000754917 338__ $$aonline resource$$bcr$$2rdacarrier
000754917 347__ $$atext file$$bPDF$$2rda
000754917 504__ $$aIncludes bibliographical references.
000754917 5050_ $$aPart I: Cruise Safety -- Part II: Cruise Design -- Business Models, Destinations and Products -- Part III: Human Capital -- Training, Education and Research.
000754917 506__ $$aAccess limited to authorized users.
000754917 520__ $$aThis book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector's environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
000754917 588__ $$aDescription based on print version record.
000754917 650_0 $$aOcean travel$$xManagement.
000754917 650_0 $$aCruise lines$$xManagement.
000754917 650_0 $$aCruise lines$$xEconomic aspects.
000754917 7001_ $$aPapathanassis, Alexis,$$eeditor.
000754917 77608 $$iPrint version:$$z9783319273518
000754917 852__ $$bebk
000754917 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-27353-2$$zOnline Access$$91397441.1
000754917 909CO $$ooai:library.usi.edu:754917$$pGLOBAL_SET
000754917 980__ $$aEBOOK
000754917 980__ $$aBIB
000754917 982__ $$aEbook
000754917 983__ $$aOnline
000754917 994__ $$a92$$bISE