Cruise business development [electronic resource] : safety, product design and human capital / Alexis Papathanassis, editor.
Papathanassis, Alexis, editor.
2016
G550
Available Online

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Title Cruise business development [electronic resource] : safety, product design and human capital / Alexis Papathanassis, editor.
ISBN 9783319273532 (electronic book)
3319273531 (electronic book)
9783319273518
DOI https://doi.org/10.1007/978-3-319-27353-2
Published [Cham] : Springer, [2016]
Copyright ©2016
Language English
Description 1 online resource (xii, 278 pages)
Item Number 10.1007/978-3-319-27353-2 doi
Call Number G550
Dewey Decimal Classification 387.5/42068
Summary This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector's environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Source of Description Description based on print version record.
Added Author Papathanassis, Alexis, editor.
Available in Other Form Print version: 9783319273518
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Part I: Cruise Safety
Part II: Cruise Design
Business Models, Destinations and Products
Part III: Human Capital
Training, Education and Research.

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