Eco-innovations in emerging markets [electronic resource] : analyzing consumer behaviour and adaptability / Pável Reyes-Mercado.
Reyes Mercado, Pável, author.
2016
TJ807.9.D44
Available Online

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Title Eco-innovations in emerging markets [electronic resource] : analyzing consumer behaviour and adaptability / Pável Reyes-Mercado.
Author Reyes Mercado, Pável, author.
ISBN 9781137587428 (electronic book)
1137587423 (electronic book)
9781137587411
Published London : Palgrave Macmillan, [2016]
Language English
Description 1 online resource (xxii, 131 pages)
Call Number TJ807.9.D44
Dewey Decimal Classification 333.79/4091724
Summary "Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers"--Provided by publisher.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (viewed June 29, 2016).
Series Palgrave pivot.
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Record Appears in Online Resources > Ebooks
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Introduction
Chapter 1 Macro perspectives of Eco-Innovations
Chapter 2 Research Foundations: Retrospects and Prospects
Chapter 3 Research Model
Chapter 4 Research Approach
Chapter 5 Unveiling Consumer's Insights
Chapter 6 Driving Change: Converging Business and Policy
Chapter 7 Challenges Ahead
Appendices.

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