@article{755582,
      recid = {755582},
      author = {Reyes Mercado, Pável,},
      title = {Eco-innovations in emerging markets analyzing consumer  behaviour and adaptability / [electronic resource] :},
      pages = {1 online resource (xxii, 131 pages)},
      abstract = {"Through a comprehensive analysis of cognitive factors and  eco-innovation attributes, this book provides an  understanding into why and how renewable energy  technologies are adopted in an emerging market. Drawing on  theories such as theory of reasoned action and theory of  planned behaviour, Eco-Innovations in Emerging Markets  proposes an extended cognitive model to analyse consumer  behaviour in this area. Through the use of advanced  statistical techniques such as Partial Least Squares, the  book presents empirical data and discusses the implications  they pose for policy makers and corporate  managers"--Provided by publisher.},
      url = {http://library.usi.edu/record/755582},
}