TY  - GEN
N2  - "Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers"--Provided by publisher.
AB  - "Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers"--Provided by publisher.
T1  - Eco-innovations in emerging marketsanalyzing consumer behaviour and adaptability /
AU  - Reyes Mercado, Pável,
CN  - TJ807.9.D44
ID  - 755582
KW  - Renewable energy sources
KW  - Consumer behavior
SN  - 9781137587428
SN  - 1137587423
TI  - Eco-innovations in emerging marketsanalyzing consumer behaviour and adaptability /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/978-1-137-58742-8
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/978-1-137-58742-8
ER  -