Strategy is digital [electronic resource] : how companies can use big data in the value chain / Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero.

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Strategy is digital [electronic resource] : how companies can use big data in the value chain / Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero.

9783319311326 (electronic book)
3319311328 (electronic book)
9783319311319

Switzerland : Springer, 2016.

English

1 online resource.

HD30.215

658

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

Includes bibliographical references and index.

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Online resource; title from PDF title page (viewed June 28, 2016).

Management for professionals.

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