Business strategies and competitiveness in times of crisis [electronic resource] : a survey on Italian SMEs / Laura Gavinelli.

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Business strategies and competitiveness in times of crisis [electronic resource] : a survey on Italian SMEs / Laura Gavinelli.

9781137578105 (electronic book)
1137578106 (electronic book)
9781137578099

London : Palgrave Macmillan, [2016]

©2016

English

1 online resource

HD2346.I8 G375 2016

338.6/42094509051

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. .

Includes bibliographical references and index.

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Online resource; title from PDF title page (viewed August 9, 2016)

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