TY - GEN AB - 'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests. AU - Blake, David Haven, CN - Oxford Scholarship Online CN - E835 DO - 10.1093/acprof:oso/9780190278182 DO - doi ID - 756906 KW - Political culture KW - Presidents KW - Presidents KW - Celebrities LK - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/acprof:oso/9780190278182.001.0001 N2 - 'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests. SN - 9780190278212 T1 - Liking IkeEisenhower, advertising, and the rise of celebrity politics / TI - Liking IkeEisenhower, advertising, and the rise of celebrity politics / UR - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/acprof:oso/9780190278182.001.0001 ER -