000756906 000__ 02432cam\a2200445\i\4500
000756906 001__ 756906
000756906 005__ 20210515115703.0
000756906 006__ m\\\\\o\\d\\\\\\\\
000756906 007__ cr\un\nnnunnun
000756906 008__ 160630s2016\\\\nyua\\\\ob\\\\001\0\eng\d
000756906 020__ $$a9780190278212$$q(electronic book)
000756906 0247_ $$a10.1093/acprof:oso/9780190278182$$2doi
000756906 035__ $$a(StDuBDS)EDZ0001519071
000756906 035__ $$a756906
000756906 040__ $$aStDuBDS$$beng$$cStDuBDS$$erda$$epn
000756906 050_0 $$aE835$$b.B53 2016eb
000756906 08204 $$a306.2097309045$$223
000756906 1001_ $$aBlake, David Haven,$$eauthor.
000756906 24510 $$aLiking Ike$$h[electronic resource] :$$bEisenhower, advertising, and the rise of celebrity politics /$$cDavid Haven Blake.
000756906 264_1 $$aNew York, NY :$$bOxford University Press,$$c2016.
000756906 300__ $$a1 online resource (xiv, 281 pages) :$$billustrations
000756906 336__ $$atext$$2rdacontent
000756906 336__ $$astill image$$2rdacontent
000756906 337__ $$acomputer$$2rdamedia
000756906 338__ $$aonline resource$$2rdacarrier
000756906 504__ $$aIncludes bibliographical references and index.
000756906 5050_ $$aIntroduction: Eisenhower, televised and memorialized -- Ike day -- Riding the Roosevelt Special -- The Coriolanus candidate -- The spectacle campaign -- Cornflakes -- Madly for Adlai -- The biggest fan in the world -- Happy birthday, Mr. President -- Conclusion: the glamour republic.
000756906 506__ $$aAccess limited to authorized users.
000756906 5208_ $$a'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
000756906 588__ $$aDescription based on print version record.
000756906 60010 $$aEisenhower, Dwight D.$$q(Dwight David),$$d1890-1969.
000756906 650_0 $$aPolitical culture$$zUnited States$$xHistory$$y20th century.
000756906 650_0 $$aPresidents$$zUnited States$$xElection$$y1952.
000756906 650_0 $$aPresidents$$zUnited States$$xElection$$y1956.
000756906 650_0 $$aCelebrities$$xPolitical activity$$zUnited States$$xHistory$$y20th century.
000756906 651_0 $$aUnited States$$xPolitics and government$$y1953-1961.
000756906 77608 $$iPrint version:$$aBlake, David Haven.$$tLiking Ike.$$dNew York : Oxford University Press, 2016$$z9780190278182$$w(DLC)   2015049035$$w(OCoLC)933765422
000756906 85280 $$bebk$$hOxford Scholarship Online
000756906 85640 $$3Oxford scholarship online$$uhttps://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/acprof:oso/9780190278182.001.0001$$zOnline Access
000756906 909CO $$ooai:library.usi.edu:756906$$pGLOBAL_SET
000756906 980__ $$aEBOOK
000756906 980__ $$aBIB
000756906 982__ $$aEbook
000756906 983__ $$aOnline