Liking Ike [electronic resource] : Eisenhower, advertising, and the rise of celebrity politics / David Haven Blake.
2016
E835 .B53 2016eb
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Details
Title
Liking Ike [electronic resource] : Eisenhower, advertising, and the rise of celebrity politics / David Haven Blake.
Author
ISBN
9780190278212 (electronic book)
Published
New York, NY : Oxford University Press, 2016.
Language
English
Description
1 online resource (xiv, 281 pages) : illustrations
Item Number
10.1093/acprof:oso/9780190278182 doi
Call Number
E835 .B53 2016eb
Dewey Decimal Classification
306.2097309045
Summary
'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
Note
'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
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Table of Contents
Introduction: Eisenhower, televised and memorialized
Ike day
Riding the Roosevelt Special
The Coriolanus candidate
The spectacle campaign
Cornflakes
Madly for Adlai
The biggest fan in the world
Happy birthday, Mr. President
Conclusion: the glamour republic.
Ike day
Riding the Roosevelt Special
The Coriolanus candidate
The spectacle campaign
Cornflakes
Madly for Adlai
The biggest fan in the world
Happy birthday, Mr. President
Conclusion: the glamour republic.