TY - GEN AB - Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises. In just a few years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks to explain how this was achieved and on what this authority rests. AU - Pollock, Neil, AU - Williams, Robin, CN - Oxford Scholarship Online CN - HC79.I55 DO - 10.1093/acprof:oso/9780198704928 DO - doi ET - First edition. ID - 757014 KW - Business analysts. KW - Industries KW - Knowledge management KW - Information technology KW - Information technology LK - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/acprof:oso/9780198704928.001.0001 N2 - Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises. In just a few years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks to explain how this was achieved and on what this authority rests. SN - 9780191774027 T1 - How industry analysts shape the digital future TI - How industry analysts shape the digital future UR - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/acprof:oso/9780198704928.001.0001 ER -