TY  - GEN
N2  - Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises. In just a few years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks to explain how this was achieved and on what this authority rests.
DO  - 10.1093/acprof:oso/9780198704928
DO  - doi
AB  - Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises. In just a few years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks to explain how this was achieved and on what this authority rests.
T1  - How industry analysts shape the digital future
AU  - Pollock, Neil,
AU  - Williams, Robin,
ET  - First edition.
CN  - Oxford Scholarship Online
CN  - HC79.I55
ID  - 757014
KW  - Business analysts.
KW  - Industries
KW  - Knowledge management
KW  - Information technology
KW  - Information technology
SN  - 9780191774027
TI  - How industry analysts shape the digital future
LK  - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/acprof:oso/9780198704928.001.0001
UR  - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/acprof:oso/9780198704928.001.0001
ER  -