TY - GEN N2 - The Book of Matthew cautions readers that 'Ye cannot serve God and mammon,' but for at least a century conservative American Protestants have been trying to prove that adage wrong. 'The Blessings of Business' argues that while preachers, activists, and politicians have all helped spread the gospel, American evangelicalism owes its enduring strength in a large part to private enterprise. DO - 10.1093/acprof:oso/9780199927975 DO - doi AB - The Book of Matthew cautions readers that 'Ye cannot serve God and mammon,' but for at least a century conservative American Protestants have been trying to prove that adage wrong. 'The Blessings of Business' argues that while preachers, activists, and politicians have all helped spread the gospel, American evangelicalism owes its enduring strength in a large part to private enterprise. T1 - The blessings of businesscorporate America and the rise of conservative Evangelicalism / AU - Grem, Darren E., CN - Oxford Scholarship Online CN - BR517 ID - 757235 KW - Business KW - Conservatism KW - Conservatism KW - Evangelicalism SN - 9780190467012 TI - The blessings of businesscorporate America and the rise of conservative Evangelicalism / LK - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/acprof:oso/9780199927975.001.0001 UR - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/acprof:oso/9780199927975.001.0001 ER -