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Part I. Guiding principles.
1. Combining applied and basic research : the ABC principle
2. Blending science, engineering, and design : the SED principle
Part II. Science, engineering, and design.
3. What science contributes : persistence in understanding the world
4. What engineering contributes : devotion to innovative technologies
5. What design contributes : fresh thinking to serve human needs
Part III. Research life cycle strategies.
6. Choose actionable problems that address civic, business, and global priorities
7. Apply observation, intervention, and controlled experiments
8. Form teams with diverse individuals and organizations
9. Test ideas and prototypes with realistic interventions
10. Promote adoption and assess impact
Part IV. Making it happen.
11. Recommendations for action
12. Change is hard, but possible.

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