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000757451 019__ $$a959330020$$a962434766$$a962813975$$a974311793$$a974478883$$a974545483$$a992519253
000757451 020__ $$a9781452951744$$q(electronic book)
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000757451 035__ $$a(OCoLC)ocn946725431
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000757451 035__ $$a(MiAaPQ)EBC4392069
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000757451 050_4 $$aTS140.V37$$bS53 2016eb
000757451 08204 $$a745.2092$$223
000757451 1001_ $$aShapiro, Danielle,$$d1968-$$eauthor.
000757451 24510 $$aJohn Vassos :$$bindustrial design for modern life /$$cDanielle Shapiro.
000757451 264_1 $$aMinneapolis :$$bUniversity of Minnesota Press,$$c2016.
000757451 264_4 $$c©2016
000757451 300__ $$a1 online resource (xvii, 274 pages) :$$billustrations
000757451 336__ $$atext$$2rdacontent
000757451 337__ $$acomputer$$2rdamedia
000757451 338__ $$aonline resource$$2rdacarrier
000757451 500__ $$aBased on the author's thesis (Ph. D.)--Department of Art History and Communications Studies at McGill University. 2005.
000757451 504__ $$aIncludes bibliographical references and index.
000757451 5050_ $$aIntroduction: Creating Design We Can Live With -- 1. Drawing Modernity: Advertising and Book Illustrations -- 2. Becoming an Industrial Designer -- 3. Modernizing the Home through Radio -- 4. Designed for Electricity: Vassos's Architectural Interiors -- 5. Vassos and RCA: Money, Media, and Modernism -- 6. The TRK-12: RCA's First Mass-Marketed Television Receiver -- 7. John Vassos in Postwar America -- Conclusion: The Legacy of John Vassos.
000757451 506__ $$aAccess limited to authorized users.
000757451 520__ $$a"What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mass-produced television receiver, the TRK-12, which had its spectacular premier at the 1939 New York World's Fair. Vassos emigrated from Greece and arrived in the United States in 1919. His career spans the evolution of central forms of mass media in the twentieth century and offers a template for understanding their success. This is Vassos's legacy--shaping the way we interact with our media technologies. Other industrial designers may be more celebrated, but none were more focused on making radio and television attractive and accessible to millions of Americans. In John Vassos: Industrial Design for Modern Life, Danielle Shapiro is the first to examine the life and work of RCA's key consultant designer through the rise of radio and television and into the computer era. Vassos conceived a vision for the look of new technologies still with us today. A founder of the Industrial Designers Society of America, he was instrumental in the development of a self-conscious industrial design profession during the late 1920s and 1930s and into the postwar period. Drawing on unpublished records and correspondence, Shapiro creates a portrait of a designer whose early artistic work in books like Phobia and Contempo critiqued the commercialization of modern life but whose later design work sought to accommodate it. Replete with rich behind-the-product stories of America's design culture in the 1930s through the 1950s, this volume also chronicles the emergence of what was to become the nation's largest media company and provides a fascinating glimpse into its early corporate culture. In our current era of watching TV on an iPod or a smartphone, Shapiro stimulates broad discussions of the meaning of technological design for mass media in daily life."--$$cProvided by publisher.
000757451 588__ $$aDescription based on print version record.
000757451 60010 $$aVassos, John,$$d1898-1985.
000757451 61020 $$aRCA Corporation$$xHistory$$y20th century.
000757451 650_0 $$aIndustrial designers$$zUnited States$$vBiography.
000757451 650_0 $$aIllustrators$$zUnited States$$vBiography.
000757451 650_0 $$aIndustrial design$$zUnited States$$xHistory$$y20th century.
000757451 77608 $$iPrint version:$$aShapiro, Danielle 1968-$$tJohn Vassos.$$dMinneapolis : University of Minnesota Press, c2016$$z9780816693412$$w(DLC) 2015037494$$w(OCoLC)928613420
000757451 852__ $$bacq
000757451 85280 $$bebk$$hProQuest Ebook Central
000757451 85280 $$bebk$$hProQuest Ebook Central Academic Complete
000757451 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4392069$$zOnline Access
000757451 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4392069$$zOnline Access
000757451 909CO $$ooai:library.usi.edu:757451$$pGLOBAL_SET
000757451 980__ $$aEBOOK$$aEBOOK
000757451 980__ $$aBIB
000757451 982__ $$aEbook
000757451 983__ $$aOnline