Money games [electronic resource] : profiting from the convergence of sports and entertainment / David M. Carter.
2011
GV716 .C363 2011eb
Linked e-resources
Linked Resource
Online Access
Details
Title
Money games [electronic resource] : profiting from the convergence of sports and entertainment / David M. Carter.
Author
Carter, David M., 1964-
ISBN
9780804776790 (electronic book)
9780804759557
0804759553
9780804759557
0804759553
Publication Details
Stanford, Calif. : Stanford Business Books, 2011.
Language
English
Description
1 online resource (xi, 290 p.)
Call Number
GV716 .C363 2011eb
Dewey Decimal Classification
306.4/83
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources
Table of Contents
Television content
Video gaming
Athlete branding
The Internet
Mobile technology
Gambling
Sports anchored development
Venue technology
Corporate marketing.
Video gaming
Athlete branding
The Internet
Mobile technology
Gambling
Sports anchored development
Venue technology
Corporate marketing.