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The rhetoric of soft power [electronic resource] : public diplomacy in global contexts / Craig Hayden.

Hayden, Craig, 1972-
2012
JZ1305 .H39 2012eb
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Title
The rhetoric of soft power [electronic resource] : public diplomacy in global contexts / Craig Hayden.
Author
Hayden, Craig, 1972-
ISBN
9780739142585
9780739142592
9780739142608 (electronic book)
Publication Details
Lanham, Md. : Lexington Books, 2012.
Language
English
Description
vii, 300 p.
Call Number
JZ1305 .H39 2012eb
Dewey Decimal Classification
327.2
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Series
Lexington studies in political communication.
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Online Access
Record Appears in
Online Resources > Ebooks
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Introduction
Evaluating soft power: toward a comparative framework
Japan: culture, pop culture, and the national brand
Venezuela: Telesur and the artillery of ideas
China: cultivating a global soft power
United States of America: public diplomacy 2.0 and 21st century statecraft
Conclusion.

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