Analyzing the social web [electronic resource] / Jennifer Golbeck.

Introduction
Nodes, edges, and network measures
Network structure and measures
Network visualization
Tie strength
Trust
Understanding structure through user attributes and behavior
Building networks
Entity resolution and link prediction
Propagation in networks
Community-maintained resources
Location-based social interaction
Social information filtering
Social media in the public sector
Business use of social media
Privacy
Case study: social network strategies for surviving the zombie.