TY  - GEN
AB  - This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
AU  - Hodgson, Michael
AU  - Porter, Matthew.
CN  - NC1002.L63
CY  - Beverly, Mass. :
DA  - c2010.
ID  - 758444
KW  - Logos (Symbols)
LK  - https://univsouthin.idm.oclc.org/login?url=http://site.ebrary.com/lib/usiricelib/Doc?id=10715588
N2  - This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
PB  - Rockport Publishers,
PP  - Beverly, Mass. :
PY  - c2010.
SN  - 9781610580694
T1  - Recycling & redesigning logosa designer's guide to refreshing & rethinking design /
TI  - Recycling & redesigning logosa designer's guide to refreshing & rethinking design /
UR  - https://univsouthin.idm.oclc.org/login?url=http://site.ebrary.com/lib/usiricelib/Doc?id=10715588
ER  -