Brand identity essentials [electronic resource] : 100 principles for designing logos and building brands / Kevin Budelmann, Yang Kim, Curt Wozniak.
Budelmann, Kevin.; Kim, Yang, 1968-; Wozniak, Curt.
2010
NC1002.L63 B83 2010eb
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Title Brand identity essentials [electronic resource] : 100 principles for designing logos and building brands / Kevin Budelmann, Yang Kim, Curt Wozniak.
Author Budelmann, Kevin.
ISBN 159253578X
9781592535781
9781610580687 (electronic book)
Imprint Beverly, Mass. : Rockport Publishers, c2010.
Language English
Description 208 p. : ill. (chiefly col.)
Call Number NC1002.L63 B83 2010eb
Dewey Decimal Classification 741.6
Summary This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Note Includes index.
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Access Note Access limited to authorized users.
Added Author Kim, Yang, 1968-
Wozniak, Curt.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Imagery
Color
Dimension
Contrast
Shape
Symbols
Typography
Writing
Story
Order
Variation
Personalization
Psychology
Process
Production
Digital identity
Trends
Shortcuts
Social media
Multiples
Intellectual property
Documentation
Evolution
Competition
Originality
Wit
Idealism
Authenticity
Commitment
Strategy
Research
Touchpoints
Inspiration
Simplicity.

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