Managing the president's message [electronic resource] : the White House communications operation / Martha Joynt Kumar.
2007
PN4738 .K86 2007eb
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Details
Title
Managing the president's message [electronic resource] : the White House communications operation / Martha Joynt Kumar.
Author
Kumar, Martha Joynt, author.
ISBN
9780801886522
080188652X
9780801899522 (electronic book)
080188652X
9780801899522 (electronic book)
Published
Baltimore : Johns Hopkins University Press, 2007.
Language
English
Description
1 online resource (380 pages) : illustrations
Call Number
PN4738 .K86 2007eb
Dewey Decimal Classification
352.3/840973
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Managing the president's message : the White House communications operation.
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Table of Contents
Creating an effective communications operation
The communications operation of President Bill Clinton
The communications operations of President George W. Bush
White House communications advisers
The press secretary to the President
The gaggle and the daily briefing
Presidential press conferences
Managing the message.
The communications operation of President Bill Clinton
The communications operations of President George W. Bush
White House communications advisers
The press secretary to the President
The gaggle and the daily briefing
Presidential press conferences
Managing the message.