000760124 000__ 05551cam\a2200541Ii\4500
000760124 001__ 760124
000760124 005__ 20230306141953.0
000760124 006__ m\\\\\o\\d\\\\\\\\
000760124 007__ cr\cn\nnnunnun
000760124 008__ 160820s2016\\\\gw\\\\\\ob\\\\000\0\eng\d
000760124 019__ $$a956319351$$a956648129
000760124 020__ $$a9783658148614
000760124 020__ $$a3658148616
000760124 020__ $$z9783658148607
000760124 035__ $$aSP(OCoLC)ocn957127556
000760124 035__ $$aSP(OCoLC)957127556$$z(OCoLC)956319351$$z(OCoLC)956648129
000760124 040__ $$aEBLCP$$beng$$erda$$cEBLCP$$dN$T$$dYDXCP$$dIDEBK$$dOCLCF
000760124 049__ $$aISEA
000760124 050_4 $$aHF5822
000760124 08204 $$a659.1019$$223
000760124 1001_ $$aBrauneis, Sabrina,$$eauthor.
000760124 24514 $$aThe Relationship of Body Weight and Skepticism towards Advertising$$h[electronic resource] /$$cSabrina Brauneis\.
000760124 264_1 $$aWiesbaden :$$bSpringer Gabler,$$c[2016]
000760124 300__ $$a1 online resource.
000760124 336__ $$atext$$btxt$$2rdacontent
000760124 337__ $$acomputer$$bc$$2rdamedia
000760124 338__ $$aonline resource$$bcr$$2rdacarrier
000760124 4901_ $$aForschungsgruppe Konsum und Verhalten
000760124 500__ $$a4.3.2 Results
000760124 504__ $$aIncludes bibliographical references.
000760124 5050_ $$aForeword; Preface; Table of Content; Table of Figures; Table of Tables; Table of Formulas; List of Abbreviations; 1 Introduction; 1.1 Research Purpose and Objectives; 1.2 Epistemological Approach of Research; 1.3 Thesis Structure; 2 Definition of Terms, Extended Introduction and Background; 2.1 Body Weight; 2.1.1 Definition and Measurement of Overweight and Obesity; 2.1.2 Influencing Factors; 2.1.3 Stigmatization of Overweight and Obesity in Western Society; 2.2 Self-Esteem; 2.2.1 Definition of Self-Esteem; 2.2.2 Development of Self-Esteem; 2.2.3 Influencing Factors
000760124 5058_ $$a2.2.4 Measurement of the Construct Self-Esteem2.3 Skepticism towards Advertising; 2.3.1 Definition and Development of Skepticisim towards Advertising; 2.3.2 Influencing Factors; 2.3.3 Measurement of the Construct Skepticism towards Advertising; 3 Theoretical Framework: On the Relationship of Body Weight, Self-Esteem and Skepticism towards Advertising; 3.1 Body Weight and Self-Esteem; 3.1.1 Studies of Body Weight and Self-Esteem; 3.1.2 Conclusion and Graphical Overview of the Studies; 3.1.3 Social Norms and Internalization of Social Norms; 3.1.4 Self-Esteem Theory
000760124 5058_ $$a3.1.5 Derivation of a Hypothesis3.2 Self-Esteem and Skepticism towards Advertising; 3.2.1 Studies of Self-Esteem and Skepticism towards Advertising; 3.2.2 Conclusion and Graphical Overview of the Studies; 3.2.3 Derivation of a Hypothesis; 3.3 Body Weight, Skepticism towards Advertising and the Mediating Role of Self-Esteem; 3.3.1 Social Cognitive Theory; 3.3.2 Derivation of a Research Question and a Hypothesis; 3.4 Factors Influencing the Relationship; 3.4.1 Gender as a Moderator in the Mediating Relationship; 3.4.1.1 Gender Theories; 3.4.1.2 Derivation of Hypotheses
000760124 5058_ $$a3.4.2 Education as a Moderator in the Mediating Relationship3.4.3 Specific Products Influencing the Relation of Body Weight, Self- Esteem and Skepticism towards Advertising among Women; 3.4.3.1 Cognitive Dissonance Theory; 3.4.3.2 Derivation of Hypotheses; 3.4.4 Season as an Influencing Factor of the Relation of Body Weight, Self-Esteem and Skepticism towards Advertising among Women; 3.4.4.1 Social Comparison Theory; 3.4.4.2 Heuristics; 3.4.4.3 Derivation of Hypotheses; 3.4.5 The Size of the Model Influencing the Relation of Body Weight and Skepricism towards Specific Products among Women
000760124 5058_ $$a3.5 Summary of the Derived Hypotheses4 Empirical Studies; 4.1 Study 1 -- Body Weight, Self-Esteem and Skepticism towards Adver-tising; 4.1.1 Study Design; 4.1.2 Results -- General Relation and Gender; 4.1.3 Results -- Education; 4.1.4 Discussion; 4.1.5 Limitations and Implications; 4.2 Study 2 -- Body Weight, Self-Esteem and Skepticism towards Specif-ic Products among Women; 4.2.1 Study Design; 4.2.2 Results; 4.2.3 Discussion; 4.2.4 Limitations and Implications; 4.3 Study 3 -- Body Weight, Self-Esteem and Skepticism towards Adver-tising in Different Seasons Among Women; 4.3.1 Study Design
000760124 506__ $$aAccess limited to authorized users.
000760124 520__ $$aBased on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study’s findings support a general direct influence of body weight on skepticism towards advertising. The second study finds out that specific products influence the relation of body weight, self-esteem and skepticism towards advertising. The third study discovers seasons as a crucial factor on the relationship. The fourth study shows that overweight models cause higher levels of skepticism towards advertising among normal weight and overweight women.
000760124 588__ $$aOnline resource; title from PDF title page (viewed August 23, 2016).
000760124 650_0 $$aAdvertising$$xPsychological aspects.
000760124 650_0 $$aSkepticism.
000760124 650_0 $$aBody weight.
000760124 650_0 $$aSelf-esteem.
000760124 77608 $$iPrint version:$$aBrauneis, Sabrina$$tThe Relationship of Body Weight and Skepticism towards Advertising$$dWiesbaden : Springer Fachmedien Wiesbaden,c2016$$z9783658148607
000760124 830_0 $$aForschungsgruppe Konsum und Verhalten.
000760124 852__ $$bebk
000760124 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-14861-4$$zOnline Access$$91397441.1
000760124 909CO $$ooai:library.usi.edu:760124$$pGLOBAL_SET
000760124 980__ $$aEBOOK
000760124 980__ $$aBIB
000760124 982__ $$aEbook
000760124 983__ $$aOnline
000760124 994__ $$a92$$bISE