Preface; Contents; 1 Existing Homes to Take Over China's Housing Market; 1.1 The Conditions for a Booming Market of Existing Homes; 1.2 Why Will China's Existing Homes Take Over the Market?; 1.3 What Is the Potential for the Existing Home Market?; 1.3.1 The Three Sections in the Market of the Real Estate Brokerage Industry; 1.3.2 An Estimation of the Market Potential of China's Real Estate Brokerage Industry; 2 Changes in Pre-internet Real Estate Brokerage Industry in the US Over the Century; 2.1 The Characteristics of Real Estate Transactions; 2.2 The Roles of Real Estate Brokers

2.2.1 Why Do People Hire Real Estate Brokers?2.2.2 What Essential Part Do Real Estate Agents Play?; 2.3 The Process of a Real Estate Transaction; 2.3.1 Choosing a Real Estate Broker; 2.3.2 Signing Listing Agreement; 2.3.3 Marketing the Homes for Sale; 2.3.4 Information Paradox; 2.4 Changes in the Pre-internet Real Estate Brokerage Industry in the US Over the Century; 2.4.1 Accidental Matching of Information Before 1880; 2.4.2 The Appearance of Real Estate Agents and the Dominance of Open Listing Agreement During 1880-1950; 2.4.3 The Prevalence of Multiple Listing Services From 1950 to 1995

2.4.3.1 What Is an MLS?2.4.3.2 How Did Multiple Listing Services Prevail in America?; 2.5 How Does an MLS Connect the Links in the Industrial Chain of the Real Estate Brokerage Industry?; 2.6 Much Discussed Issues in an MLS-Dominant Market; 2.6.1 Smaller Brokerages and Increased Concentration Ratio; 2.6.2 Fixed-Percentage Commission: Reasonable or Unreasonable?; 2.6.3 Traditional Broker's Boycott Against Nontraditional Brokers; 3 What Changes Has the Internet Brought to the Real Estate Brokerage Industry?; 3.1 The Driving Force Behind the Transformation of Information Media

3.1.1 The Three Periods in the Development of Information Media3.2 The Driving Forces Behind the Transformation of Information Media; 3.3 What Changes Has the Internet Brought to the Real Estate Brokerage Industry?; 3.3.1 Web 1.0 (1995-2005): Listing-Centered B2C Platforms; 3.3.2 Web 2.0 (Since 2005): User-Centered B2C Information Platforms; 3.3.2.1 The Breakthrough Points in the Effort to Integrate the Industrial Chain in Web 2.0 Age; 3.3.2.2 The Impact of Web 2.0 on the Brokerage Industry; 3.3.2.3 Web 3.0 (Since 2005): The Rise of E2E e-Commerce Companies

3.4 Who Has Lost the Battle to the Internet?3.4.1 The Defeated Print Media and Brokerage Offices; 3.4.2 The Fall of Multiple Listing Services; 3.4.3 The Brokers' Weakened Role as Information Channels; 3.4.4 Reorganized Transaction Procedures; 3.5 The Future: Smarter Users to Be Expected; 3.5.1 Information to Be Made Transparent; 3.5.1.1 More Transparent Decision Making Process; 3.5.1.2 User Presence in All Decisions of a Transaction; 3.5.1.3 More Professional User Decisions; 3.5.2 Smarter Users to Be Expected; 3.5.2.1 Users as the Providers of Content