The graphic design idea book [electronic resource] : inspiration from 50 masters / Steven Heller, Gail Anderson.
Heller, Steven, author.; Anderson, Gail, 1962- author.
2016
NC997 .H45 2016eb
Available Online

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Title The graphic design idea book [electronic resource] : inspiration from 50 masters / Steven Heller, Gail Anderson.
Author Heller, Steven, author.
ISBN 9781780679921 (electronic book)
9781780677569
Published London, England : Laurence King Publishing, 2016.
Copyright ©2016
Language English
Description 1 online resource (128 pages) : illustrations
Call Number NC997 .H45 2016eb
Dewey Decimal Classification 741.6
Note Includes work by: Josef Albers, Armin Hofmann, David Drummond, Siegfried Odermatt, Michael Bierut, Jan Tschichold, Xanti Schawinsky, Georgii and Vladimir Stenberg, Herbert Matter, Anton Stankowski, Neville Brody, Jessica Hische, Louise Fili, El Lissitzky, Jonathan Barnbrook, Sawdust, Ladislav Sutnar, Paula Scher, Herb Lubalin, Shigeo Fukuda, Alan Fletcher, David Gray, Fons Hickmann, Rolf Müller, Lester Beall, Rex Bonomelli, Paul Rand, Stefan Sagmeister, Fortunato Depero, Saul Bass, Control Group, Karel Teige, Peter Bankov, Seymour Chwast, Marian Bantjes, Bertram Grosvenor Goodhue, Shepard Fairey, Copper Greene, Tibor Kalman, Art Chantry, AG Fronzoni, Gerd Arntz, Otl Aicher, Abram Games, Steff Geissbuhler, Paul Sahre, Massin, Michael Schwab, John Heartfield, and Christoph Niemann.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Anderson, Gail, 1962- author.
Available in Other Form Graphic design idea book.
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Record Appears in Online Resources > Ebooks
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Introduction: Make great design
Experiment with design : Colour ; Black and white ; Spot colour ; Flat colour ; Overlapping colours ; White space ; Geometry ; Perspective ; Scale ; Conceptual design ; Improvisation
Play with type and image : Signature letter ; Sculpting type ; Lettering as image ; Illegibility ; Numbers ; Punctuation marks ; Transformation ; Visual puns ; Illusion ; Trompe l'oeil ; Irony
Explore media and techniques : Blur ; Distortion ; Layering ; Ageing ; Collage ; Paper art ; Monumentalism ; Motion design ; User-friendly design
Borrow from design history : Abstraction ; Expressionism ; Retro ; Ornament ; Frames and borders ; Sampling ; Parody ; Vernacular ; Vintage ephemera
Communicate a message : Simplicity ; Information graphics ; Symbols ; Targeting ; Persuasion ; Graphic commentary ; Narrative ; Mood ; Emotion ; Wit and humour.

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