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Introduction: Make great design
Experiment with design : Colour ; Black and white ; Spot colour ; Flat colour ; Overlapping colours ; White space ; Geometry ; Perspective ; Scale ; Conceptual design ; Improvisation
Play with type and image : Signature letter ; Sculpting type ; Lettering as image ; Illegibility ; Numbers ; Punctuation marks ; Transformation ; Visual puns ; Illusion ; Trompe l'oeil ; Irony
Explore media and techniques : Blur ; Distortion ; Layering ; Ageing ; Collage ; Paper art ; Monumentalism ; Motion design ; User-friendly design
Borrow from design history : Abstraction ; Expressionism ; Retro ; Ornament ; Frames and borders ; Sampling ; Parody ; Vernacular ; Vintage ephemera
Communicate a message : Simplicity ; Information graphics ; Symbols ; Targeting ; Persuasion ; Graphic commentary ; Narrative ; Mood ; Emotion ; Wit and humour.

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