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000760558 035__ $$a(OCoLC)ocn934676297
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000760558 05000 $$aHF5811$$b.W82 2016
000760558 08200 $$a659.1/042$$223
000760558 1001_ $$aWu, Tim,$$eauthor.
000760558 24514 $$aThe attention merchants :$$bthe epic scramble to get inside our heads /$$cTim Wu.
000760558 250__ $$aFirst edition.
000760558 264_1 $$aNew York :$$bAlfred A. Knopf,$$c2016.
000760558 264_4 $$c©2016
000760558 300__ $$aviii, 403 pages ;$$c25 cm
000760558 336__ $$atext$$btxt$$2rdacontent
000760558 337__ $$aunmediated$$bn$$2rdamedia
000760558 338__ $$avolume$$bnc$$2rdacarrier
000760558 504__ $$aIncludes bibliographical references (pages 347-385)  and index.
000760558 520__ $$a"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"--$$cProvided by publisher.
000760558 520__ $$a"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--$$cProvided by publisher.
000760558 650_0 $$aAdvertising$$xSocial aspects$$xHistory.
000760558 650_0 $$aAdvertising$$xPsychological aspects$$xHistory.
000760558 650_0 $$aMarketing$$xHistory.
000760558 650_0 $$aConsumer behavior$$xHistory.
000760558 85200 $$bgen$$hHF5811$$i.W82$$i2016
000760558 909CO $$ooai:library.usi.edu:760558$$pGLOBAL_SET
000760558 980__ $$aBIB
000760558 980__ $$aBOOK