TY - GEN AB - This book examines the political oratory, rhetoric and persona of Margaret Thatcher as a means of understanding her justifications for 'Thatcherism'. The main arenas for consideration are set piece speeches to conference, media engagements, and Parliamentary orations. Thatcher's rhetorical style is analysed through the lens of the Aristotelian modes of persuasion (ethos, pathos, logos). Furthermore, the classical methods of oratorical engagement (deliberative, epidictic, judicial) are employed to consider her style of delivery. The authors place her styles of communication into their respective political contexts over a series of noteworthy issues, such as industrial relations, foreign policy, economic reform, and party management. By doing so, this distinctive book shines new light on Thatcher and her political career. AU - Crines, Andrew Scott, AU - Heppell, Timothy, AU - Dorey, Peter, CN - JA85.2.G7 ID - 760939 KW - Communication in politics KW - Political oratory LK - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/978-1-137-45384-6 N2 - This book examines the political oratory, rhetoric and persona of Margaret Thatcher as a means of understanding her justifications for 'Thatcherism'. The main arenas for consideration are set piece speeches to conference, media engagements, and Parliamentary orations. Thatcher's rhetorical style is analysed through the lens of the Aristotelian modes of persuasion (ethos, pathos, logos). Furthermore, the classical methods of oratorical engagement (deliberative, epidictic, judicial) are employed to consider her style of delivery. The authors place her styles of communication into their respective political contexts over a series of noteworthy issues, such as industrial relations, foreign policy, economic reform, and party management. By doing so, this distinctive book shines new light on Thatcher and her political career. SN - 9781137453846 SN - 1137453842 T1 - The political rhetoric and oratory of Margaret Thatcher / TI - The political rhetoric and oratory of Margaret Thatcher / UR - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/978-1-137-45384-6 ER -