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Title
Revenue management in manufacturing : state of the art, application and profit Impact in the process industry / Danilo Zatta.
ISBN
9783319302409 (electronic book)
331930240X (electronic book)
9783319302393
Published
Cham, Switzerland : Springer, 2016.
Language
English
Description
1 online resource (xxii, 129 pages) : illustrations.
Call Number
HD9720.5 .Z38 2016eb
Dewey Decimal Classification
658.15
Summary
This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is. "With a strong historical focus on Revenue Managementℓ́ℓs Origins and by placing a robust emphasis on its importance in future uses in several industries, Danilo Zattaℓ́ℓs book Revenue Management in Manufacturing will give you and your company the tools needed to improve profitability and performance.ℓ́ℓ Kevin Mitchell President, The Professional Pricing Society, Inc.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Introduction
Concepts and Application
State of the Art and Perspectives of Revenue Management in the Process Industry
Implementation of Revenue Management in the Process Industry in North America and Europe
Use and Profit Impact of Revenue Management in the Process Industry
Conclusions
References
Appendix A: Questionnaires
Appendix B: Correlation Matrixes
Appendix C: State of the Art and Implementation of Revenue Management in Germany.
