@article{760962,
      author = {Zatta, Danilo.},
      url = {http://library.usi.edu/record/760962},
      title = {Revenue management in manufacturing : state of the art,  application and profit Impact in the process industry /},
      abstract = {This book focuses on the application of revenue management  in the manufacturing industry. Though previous books have  extensively studied the application of revenue management  in the service industry, little attention has been paid to  its application in manufacturing, despite the fact that  applying it in this context can be highly profitable and  instrumental to corporate success. With this work, the  author demonstrates that the manufacturing industry also  fulfills the prerequisites for the application of revenue  management. The book includes a summary of empirical  studies that effectively illustrate how revenue management  is currently being applied across Europe and North America,  and what the profit potential is. "With a strong historical  focus on Revenue Managementℓ́ℓs Origins and by placing  a robust emphasis on its importance in future uses in  several industries, Danilo Zattaℓ́ℓs book Revenue  Management in Manufacturing will give you and your company  the tools needed to improve profitability and  performance.ℓ́ℓ Kevin Mitchell President, The  Professional Pricing Society, Inc.},
      recid = {760962},
      pages = {1 online resource (xxii, 129 pages) :},
}