Revenue management in manufacturing : state of the art, application and profit Impact in the process industry / Danilo Zatta.

Unlimited

Authorized users

Can lend chapters, not whole ebooks

Revenue management in manufacturing : state of the art, application and profit Impact in the process industry / Danilo Zatta.

9783319302409 (electronic book)
331930240X (electronic book)
9783319302393

Cham, Switzerland : Springer, 2016.

English

1 online resource (xxii, 129 pages) : illustrations.

HD9720.5 .Z38 2016eb

658.15

This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is. "With a strong historical focus on Revenue Managementℓ́ℓs Origins and by placing a robust emphasis on its importance in future uses in several industries, Danilo Zattaℓ́ℓs book Revenue Management in Manufacturing will give you and your company the tools needed to improve profitability and performance.ℓ́ℓ Kevin Mitchell President, The Professional Pricing Society, Inc.

Includes bibliographical references.

Access limited to authorized users.

Online Resources > Ebooks
All Resources