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Foreword; About the Book: Introduction; Contents; Turning Collections into Philanthropic Opportunities; 1 Introduction; 2 The Global Art Collector Scene; 2.1 Geographical Allocation and Demographics; 2.2 Understanding Motivations; 3 The Global Rise of Art Philanthropy; 3.1 United States; 3.2 Europe; 3.3 Asia; 3.4 Korea; 3.5 South Africa and Middle East; 3.6 Australia; 4 Conclusion; References; Financial and Estate Planning for Art Assets; 1 Introduction; 2 Exploring the Motivations Behind Investing in Art; 3 Preserving and Protecting a Family Art Collection

4 Use of Art Financing to Unlock Equity in Art4.1 Term Loans; 4.2 Bridge Loans; 4.3 Lines of Credit; 5 Creating an Art Governance System for a Family Collection; 5.1 Creation of a Framework for Decision-Making; 5.2 Identification of the Governance Model; 5.3 Agreement on Shared Values; 6 Art Succession Planning; 6.1 Selling the Collection; 6.2 Donations to Charitable Organizations; 6.3 Creating a Lending Library; 6.4 Establishing a Private Museum; 6.5 Gifts to Non-Charitable Beneficiaries; 7 Conclusion; References; Assessing and Improving the Effectiveness of Private Art Museums

1 Introduction2 Performance Measurement in the Museum Sector; 2.1 The Use of the Balanced Scorecard in Nonprofit Organizations; 3 Empirical Examination; 3.1 Research Results; Artistic Quality; Reputation; International Engagement; Sharing Knowledge; Effective Management; 4 Defining a Performance Framework for Museums Based on the Balanced Scorecard; 4.1 How the Model Could Be Implemented; 4.2 Application of the Balanced Scorecard to a Private Museum; 4.3 Implications in Using the Balanced Scorecard; 5 Conclusion; Appendix; Lars Nittve; Elizabeth Ann Macgregor OBE; Julia Peyton-Jones

James BradburneReferences; Celebrity Effect in the Contemporary Art Market; 1 Introduction; 2 How Collectors Influence the Global Art Market; 3 Research Methodology; 3.1 Data Collection; 3.2 Results; 4 Conclusion; References; Deepening Business Relationships Through Art; 1 Introduction; 2 Literature Review on Arts-Corporate Collaborations; 3 Integrating Art into Branding and Marketing Activities; 4 Arts-Fashion Brands Collaborations; 4.1 Art Intervention; 4.2 Art Project; 4.3 Art Programme; 4.4 Art as a Cause; 4.5 Art as a Marketing Tool; 5 Conclusion; References

The Art Collector Between Private Passion and Philanthropy1 Introduction; 2 Enea Righi Collection; 3 Sigg Collection; 4 La Gaia Collection; 5 Salsali Private Museum; 6 Collezione Maramotti; 7 Falckenberg Collection; 8 Rubell Family Collection; 9 The Aïshti Foundation; 10 Daimler Art Collection; 11 Fondazione per lÁrte Moderna e Contemporanea-CRT; Appendix: Private Museums and Their Founders; Saatchi Gallery; Charles Saatchi; Lyon Housemuseum; Corbett Lyon; de la Cruz Collection; Rosa and Carlos de la Cruz; Glenstone Museum; Mitchell Rales; Fondation Louis Vuitton; Bernard Arnault

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