User innovators in the silver market : an empirical study among camping tourists / Konstantin Wellner ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt.
2015
HF5415.332.O43 W45 2015eb
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Title
User innovators in the silver market : an empirical study among camping tourists / Konstantin Wellner ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt.
Author
ISBN
9783658090449 (electronic book)
3658090448 (electronic book)
9783658090432
3658090448 (electronic book)
9783658090432
Published
Wiesbaden : Springer Gabler, [2015]
Copyright
©2015
Language
English
Description
1 online resource (xviii, 222 pages).
Item Number
10.1007/978-3-658-09044-9 doi
Call Number
HF5415.332.O43 W45 2015eb
Dewey Decimal Classification
658.8340846
Summary
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called ℓ́ℓSilver Marketℓ́ℓ segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness. Contents The Silver Market Phenomenon Users as Main Source of Innovations℗ℓ Introduction to the Research Field: Camping & Caravanning Target Groups Researchers and students of Business Administration, Innovation Management and Marketing as well as Gerontology Interested persons in Innovation Management, Market Research and Consumer The Author Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators.
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Includes bibliographical references.
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Series
Gabler research. Forschungs-/Entwicklungs-/Innovations-Management.
Available in Other Form
Print version: 9783658090432
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Table of Contents
The Silver Market Phenomenon
Users as Main Source of Innovations
Introduction to the Research Field: Camping & Caravanning.
Users as Main Source of Innovations
Introduction to the Research Field: Camping & Caravanning.