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Title
Proceedings of the 1993 World Marketing Congress / edited by M. Joseph Sirgy, Kenneth D. Bahn, Tunc Erem.
ISBN
9783319173238 (electronic book)
3319173235 (electronic book)
9783319173221
Published
Cham : Springer, 2015.
Language
English
Description
1 online resource (624 pages) : illustrations.
Other Standard Identifiers
10.1007/978-3-319-17323-8 doi
Call Number
HF5411 .W67 2015eb
Dewey Decimal Classification
658.8
Summary
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Note
International conference proceedings.
Includes author index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Series
Developments in marketing science: proceedings of the Academy of Marketing Science.
Innovation, Technology, and Product Strategy
Pricing and Countertrade
Logistics
Comparative Marketing Systems
Industrial Marketing
Sales Management
Services Marketing
Marketing Channels
International Marketing Management
Marketing Communications
Emergence of the European Community
Buyer Behavior
Retailing
Marketing and Development
Consumer Marketing
International Trade and Business Strategies
Macromarketing
Marketing Research
Purchasing Management
Public Policy and Marketing.
