Go to main content

Social Commerce : Marketing, Technology and Management / by Efraim Turban, Judy Strauss, Linda Lai.

Turban, Efraim, author.; Strauss, Judy, author.; Lai, Linda (Professor), author.
2016
HF54.5-54.56
Available Online
Formats
Format
BibTeX
MARCXML
TextMARC
MARC
DublinCore
EndNote
NLM
RefWorks
RIS
Add to Basket
Cite
Citation

Linked e-resources

Linked Resource
Online Access
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks

Details

Title
Social Commerce : Marketing, Technology and Management / by Efraim Turban, Judy Strauss, Linda Lai.
Author
Turban, Efraim, author.
Edition
1st ed. 2016.
ISBN
9783319170282
3319170287
3319170279
9783319170275
DOI
https://doi.org/10.1007/978-3-319-17028-2
Published
Cham : Springer International Publishing : Imprint : Springer, 2016.
Language
English
Description
1 online resource (xxi, 320 pages) : illustrations.
Item Number
10.1007/978-3-319-17028-2 doi
Call Number
HF54.5-54.56
Dewey Decimal Classification
650
658.05
Summary
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management, and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions; and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank, and five online tutorials.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Added Author
Strauss, Judy, author.
Lai, Linda (Professor), author.
Series
Springer texts in business and economics.
Available in Other Form
Print version: 9783319170275
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Introduction to Social Commerce
Tools and Platforms for Social Commerce
Supporting Theories and Concepts for Social Commerce
Marketing Communications in Social Media
Customer Engagement and Metrics
Social Shopping: Concepts, Benefits, and Models
Social Customer Service and CRM Contents
The Social Enterprise: From Recruiting to problem Solving and Collaboration
Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
Strategy and Performance Management in Social Commerce
Implementing Social Commerce Systems.

Browse Subjects

Show more subjects...

Statistics

from
to
Export