Cover; Half-Title; Title; Copyright; Contents; List of Tables and Figures; Preface: Competing Representations and Conflicting Perceptions of China's Engagement in Africa; Acknowledgments; Introduction; 1 A World of Shared Influence; Section I Theoretical, Historical, and Global; 2 Reflections of a Soft Power Agnostic; 3 The Scramble for Asian Soft Power in Africa; 4 Evolving Media Interactions between China and Africa; Section II China's Promotion; 5 How Much Soft Power Does China Have in Africa?

6 Why Are Chinese Media in Africa? Evidence from Three Decades of Xinhua's News Coverage of Africa7 Constructive Journalism: A New Journalistic Paradigm of Chinese Media in Africa; 8 Chinese Perception of Soft Power: The Role of the Media in Shaping Chinese Views and Discourses on Foreign Aid to Africa; Section III Perceptions in Africa; 9 Journalists' and Public Perceptions of the Politics of China's Soft Power in Kenya under the "Look East" Foreign Policy; 10 Building Blocks and Themes in Chinese Soft Power toward Africa

11 Positive Portrayal of Sino-African Relations in the Ethiopian Press12 Engaging with China's Soft Power in Zimbabwe: Harare Citizens' Perceptions of China-Zimbabwe Relations; 13 China's Soft Power in Sudan: Increasing Activity but How Effective?; Conclusion; 14 Chinese Soft Power in Africa: Findings, Perspectives, and More Questions; Bibliography; Notes on Contributors; Index