@article{762882,
      author = {Prieler, Michael, and Kohlbacher, Florian,},
      url = {http://library.usi.edu/record/762882},
      title = {Advertising in the Aging Society : Understanding  Representations, Practitioners, and Consumers in Japan /},
      abstract = {Population aging is a powerful megatrend affecting many  countries around the world. This demographic shift has vast  effects on societies, economies and businesses, and thus  also for the advertising industry. Advertising in the Aging  Societ y presents an insight into advertising practitioners  and consumers in Japan.},
      doi = {https://doi.org/10.1057/9781137586605},
      recid = {762882},
      pages = {1 online resource (xxiii, 155 pages)},
}