TY  - GEN
N2  - Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and consumers in Japan.
DO  - 10.1057/9781137586605
DO  - doi
AB  - Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and consumers in Japan.
T1  - Advertising in the Aging Society :Understanding Representations, Practitioners, and Consumers in Japan /
AU  - Prieler, Michael,
AU  - Kohlbacher, Florian,
CN  - HF5410-5417.5
ID  - 762882
KW  - Business.
KW  - Marketing.
KW  - Marketing research.
KW  - Leadership.
KW  - Industrial procurement.
KW  - International business enterprises.
KW  - International economic relations.
SN  - 9781137586605
SN  - 1137586605
TI  - Advertising in the Aging Society :Understanding Representations, Practitioners, and Consumers in Japan /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/9781137586605
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/9781137586605
ER  -