000762889 000__ 03185cam\a2200493Ii\4500 000762889 001__ 762889 000762889 005__ 20230306142244.0 000762889 006__ m\\\\\o\\d\\\\\\\\ 000762889 007__ cr\mn\nnnunnun 000762889 008__ 160426t20162016enka\\\\ob\\\\001\0\eng\d 000762889 010__ $$a 2016296451 000762889 019__ $$a961846000 000762889 020__ $$a9781137583161$$q(electronic book) 000762889 020__ $$a1137583169$$q(electronic book) 000762889 020__ $$z9781137583147 000762889 020__ $$z1137583142 000762889 020__ $$z978113758315 000762889 020__ $$z1137583150 000762889 035__ $$aSP(OCoLC)ocn947837498 000762889 035__ $$aSP(OCoLC)947837498$$z(OCoLC)961846000 000762889 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dYDXCP$$dN$T$$dOSU$$dAZU$$dEBLCP$$dVT2 000762889 049__ $$aISEA 000762889 050_4 $$aPR2976 000762889 08204 $$a822.33$$223 000762889 24500 $$aShakespeare's cultural capital$$b: his economic impact from the sixteenth to the twenty-first century /$$cedited by Dominic Shellard and Siobhan Keenan. 000762889 264_1 $$a[Houndmills, Basingstoke, Hampshire] :$$bPalgrave Macmillan,$$c[2016] 000762889 264_4 $$c©2016 000762889 300__ $$a1 online resource (xiii, 187 pages) :$$billustrations 000762889 336__ $$atext$$btxt$$2rdacontent 000762889 337__ $$acomputer$$bc$$2rdamedia 000762889 338__ $$aonline resource$$bcr$$2rdacarrier 000762889 504__ $$aIncludes bibliographical references and index. 000762889 5050_ $$aIntroduction -- Shakespeare and the impact of editing -- markreting Shakespeare films: from tragedy to biopic -- Shakespearean actors, memes, social media and the circulatioin of Shakespearean 'value' -- Ales, Beers, Shakespears -- A king rediscovered: the economic impact of Richard III and Richard III on the city of Leicester -- Shakespeare is 'GREAT' -- Sponsoring Shakespeare. 000762889 506__ $$aAccess limited to authorized users. 000762889 520__ $$aShakespeare is a cultural phenomenon and arguably the most renowned playwright in history. In this edited collection, Shellard and Keenan bring together a collection of essays from international scholars that examine the direct and indirect economic and cultural impact of Shakespeare in the marketplace in the UK and beyond. From the marketing of Shakespeare's plays on and off stage, to the wider impact of Shakespeare in fields such as education, and the commercial use of Shakespeare as a brand in the advertising and tourist industries, this volume makes an important contribution to our understanding of the Shakespeare industry 400 years after his death. With a foreword from the celebrated cultural economist Bruno Frey and nine essays exploring the cultural and economic impact of Shakespeare in his own day and the present, Shakespeare's Cultural Capital forms a unique offering to the study of cultural economics and Shakespeare. 000762889 588__ $$aDescription based on print version record. 000762889 60010 $$aShakespeare, William,$$d1564-1616$$xInfluence$$xEconomic aspects. 000762889 7001_ $$aShellard, Dominic,$$eeditor. 000762889 7001_ $$aKeenan, Siobhan,$$d1973-$$eeditor. 000762889 77608 $$iPrint version:$$tShakespeare's cultural capital.$$dLondon : Palgrave Macmillan, [2016]$$z1137583142$$w(OCoLC)936533076 000762889 852__ $$bebk 000762889 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-1-137-58316-1$$zOnline Access$$91397441.1 000762889 909CO $$ooai:library.usi.edu:762889$$pGLOBAL_SET 000762889 980__ $$aEBOOK 000762889 980__ $$aBIB 000762889 982__ $$aEbook 000762889 983__ $$aOnline 000762889 994__ $$a92$$bISE