Principles of Marketology. Volume 1, Theory / Hashem Aghazadeh.

Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of Figures; Preface; Introduction; 1 Achieving Business Success through Marketology; 2 Definition and Evolution of Marketology; 3 Sphere of Marketology: Spectrum, Scope, Nature, Stakeholders, Features, and Functions; 4 Marketology System: Inputs, Processes, Outputs, and Feedbacks; 5 Business, Market, and Competitive Analysis (BMCA) Tools and Techniques; 6 Business Environment and Market Analysis (BEMA) Framework; Notes; References; Index