Healthcare and big data : digital specters and phantom objects / Mary F.E. Ebeling.

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Healthcare and big data : digital specters and phantom objects / Mary F.E. Ebeling.

9781137502216 (electronic book)
1137502215 (electronic book)
9781137502209
1137502207

New York : Palgrave Macmillan 2016.

English

1 online resource.

10.1057/978-1-137-50221-6 doi

R852

610.72/4

This highly original book is an ethnographic noir of how Big Data profits from patient private health information. The book follows personal health data as it is collected from inside healthcare and beyond to create patient consumer profiles that are sold to marketers. Primarily told through a first-person noir narrative, Ebeling as a sociologist-hard-boiled-detective, investigates Big Data and the trade in private health information by examining the information networks that patient data traverses. The noir narrative reveals the processes that the data broker industry uses to create data commodities—data phantoms--or the marketing profiles of patients that are bought by advertisers to directly market to consumers. Healthcare and Big Data considers the implications these "data phantoms" have for patient privacy as well as the very real harm that they can cause.

Includes bibliographical references and index.

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text file PDF

Online resource; title from PDF title page (viewed October 28, 2016)

Print version: 9781137502209

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