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Table of Contents
Introduction
Leading Business Model Research- The seven schools of thought
Exploring the Role of Popular Management Theories for BMI Research
Exploring Upcoming Theories for BMI Research- Enlightening the dark side of the moon
Conclusion: Opening up a new debate on BMI.
Leading Business Model Research- The seven schools of thought
Exploring the Role of Popular Management Theories for BMI Research
Exploring Upcoming Theories for BMI Research- Enlightening the dark side of the moon
Conclusion: Opening up a new debate on BMI.