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000763324 019__ $$a960448618$$a960737561$$a960833918$$a962392783
000763324 020__ $$a9783319413754$$q(electronic book)
000763324 020__ $$a3319413759$$q(electronic book)
000763324 020__ $$z9783319413747
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000763324 08204 $$a741.6$$223
000763324 1001_ $$aMacdonald, Iain,$$eauthor
000763324 24510 $$aHybrid practices in moving image design :$$bmethods of heritage and digital production in motion graphics /$$cIain Macdonald.
000763324 264_1 $$aSwitzerland :$$bPalgrave Macmillan,$$c[2016]
000763324 300__ $$a1 online resource :$$billustrations.
000763324 336__ $$atext$$btxt$$2rdacontent
000763324 337__ $$acomputer$$bc$$2rdamedia
000763324 338__ $$aonline resource$$bcr$$2rdacarrier
000763324 4901_ $$aPalgrave pivot
000763324 504__ $$aIncludes bibliographical references.
000763324 5050_ $$aIntroduction -- PART ONE.HYBRID MOTION: past, present and future -- 1.Heritage and Digital -- 2.Skills and Educational Research -- 3.Hybrid futures in Art & Design Education -- 4.Political Economy: Conditions of Production -- PART TWO.NARRATIVES OF PRODUCTION -- 5.Graham McCallum, executive creative director of Kemistry -- 6.No Brain, directors and animators -- 7.Richard Stammers, Visual Effects Supervisor -- 8.Adam Valdez, Visual Effects Supervisor -- 9.Eric Dyer, moving image artist -- 10.Momoco, motion graphic designers -- Conclusion. .
000763324 506__ $$aAccess limited to authorized users.
000763324 520__ $$aThis book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an artform, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hydridisation of digital and heritage methods. Using interviews with world-leading motion graphic designers, Oscar-nominated visual effects supervisors and moving image artists this book examines hybrid moving image that re-invigorate heritage practices, the handmade and the analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids. Iain Macdonald is Associate Professor, Subject Group Leader of Design, Photography and Advertising, and Programme Leader for MSc Creative Advertising at Edinburgh Napier University, UK. His creative industry experience spans over 25 years as an award winning television graphic designer at BBC Television, and as a film and commercials director. .
000763324 588__ $$aDescription based on print version record.
000763324 650_0 $$aGraphic arts.
000763324 650_0 $$aComputer art.
000763324 650_0 $$aVideo art.
000763324 650_0 $$aCommercial art.
000763324 650_0 $$aGraphic artists.
000763324 77608 $$iPrint version:$$tHybrid Practices in Moving Image Design.$$d[Place of publication not identified] : Palgrave Macmillan 2016$$z9783319413747$$w(OCoLC)951761007
000763324 830_0 $$aPalgrave pivot.
000763324 852__ $$bebk
000763324 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-41375-4$$zOnline Access$$91397441.1
000763324 909CO $$ooai:library.usi.edu:763324$$pGLOBAL_SET
000763324 980__ $$aEBOOK
000763324 980__ $$aBIB
000763324 982__ $$aEbook
000763324 983__ $$aOnline
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