TY - GEN N2 - This book analyses new software tools and social media data that can be used to explore the attitudes of people in urban places. It reports on the findings of several research projects that have have experimented with using microblogging data in conjunction with diverse quantitative and qualitative methods, including content analysis and advanced multivariate statistics.Applied researchers, planners and policy makers have only recently begun to explore the potential of Big Data to help understand social attitudes and to potentially inform local policy and development decisions. This book provides an original analysis into how Twitter can be used to describe the urban experience and people's perception of place, as well as offering significant implications for public policy. It will be of great interest to researchers in human geography, social media, cultural studies and public policy. AB - This book analyses new software tools and social media data that can be used to explore the attitudes of people in urban places. It reports on the findings of several research projects that have have experimented with using microblogging data in conjunction with diverse quantitative and qualitative methods, including content analysis and advanced multivariate statistics.Applied researchers, planners and policy makers have only recently begun to explore the potential of Big Data to help understand social attitudes and to potentially inform local policy and development decisions. This book provides an original analysis into how Twitter can be used to describe the urban experience and people's perception of place, as well as offering significant implications for public policy. It will be of great interest to researchers in human geography, social media, cultural studies and public policy. T1 - Urban Social Listening:Potential and Pitfalls for Using Microblogging Data in Studying Cities. DA - Aug. 2016. CY - New York : AU - Hollander, Justin B. AU - Graves, Erin AU - Renkski, Henry AU - Foster-Karim, Cara AU - Wiley, Andrew AU - Das, Dibyendu CN - HM1206-1211GF1-900 PB - Palgrave Macmillan PP - New York : PY - Aug. 2016. ID - 763410 KW - Culture KW - Social media. KW - Internet marketing. KW - Mass media. KW - Communication. KW - Social sciences in mass media. KW - Environmental sociology. KW - Human geography. SN - 9781137594914 SN - 1137594918 TI - Urban Social Listening:Potential and Pitfalls for Using Microblogging Data in Studying Cities. LK - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/978-1-137-59491-4 UR - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/978-1-137-59491-4 ER -