000763799 000__ 03406cam\a2200397\i\4500 000763799 001__ 763799 000763799 005__ 20210515121407.0 000763799 008__ 140609s2014\\\\ncua\\\\\b\\\s001\0\eng\\ 000763799 010__ $$a 2014021665 000763799 019__ $$a904331483 000763799 020__ $$a9781469617916$$q(hardcover) 000763799 020__ $$a1469617919$$q(hardcover) 000763799 020__ $$z9781469617923$$q(electronic book) 000763799 035__ $$a(OCoLC)ocn875742370 000763799 035__ $$a763799 000763799 040__ $$aDLC$$beng$$erda$$cDLC$$dYDX$$dYDXCP$$dBTCTA$$dBDX$$dCDX$$dYUS$$dTLE$$dVLR$$dCHVBK$$dOCLCQ$$dCGN$$dOCLCQ$$dS3O$$dOCLCQ 000763799 042__ $$apcc 000763799 043__ $$an-us--- 000763799 049__ $$aISEA 000763799 05000 $$aPN1993.5.U6$$bB758 2014 000763799 08200 $$a302.23/43097309045$$223 000763799 1001_ $$aBrownell, Kathryn Cramer. 000763799 24510 $$aShowbiz politics :$$bHollywood in American political life /$$cKathryn Cramer Brownell, the University of North Carolina Press, Chapel Hill. 000763799 264_1 $$aChapel Hill :$$bThe University of North Carolina Press,$$c[2014] 000763799 300__ $$axiv, 311 pages :$$billustrations ;$$c25 cm 000763799 336__ $$atext$$btxt$$2rdacontent 000763799 337__ $$aunmediated$$bn$$2rdamedia 000763799 338__ $$avolume$$bnc$$2rdacarrier 000763799 504__ $$aIncludes bibliographical references (pages 233-292) and index. 000763799 5050_ $$aIntroduction : Put on a show! -- California-made spectacles -- The Hollywood dream machine goes to war -- The glittering robes of entertainment -- Defending the American way of life -- Building a star system in politics -- Asserting the sixth estate -- The razzle dazzle strategy -- Conclusion : The Washington dream machine. 000763799 520__ $$a"Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But, as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations, institutionalizing Hollywood styles, structures, and personalities in the American political process. Brownell explores how similarities developed between the operation of a studio, planning a successful electoral campaign, and ultimately running an administration. Using their business and public relations know-how, figures such as Louis B. Mayer, Bette Davis, Jack Warner, Harry Belafonte, Ronald Reagan, and members of the Rat Pack made Hollywood connections an asset in a political world being quickly transformed by the media. Brownell takes readers behind the camera to explore the negotiations and relationships that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Bill Clinton, analyzing how entertainment replaced party spectacle as a strategy to raise money, win votes, and secure success for all those involved. She demonstrates how Hollywood contributed to the rise of mass-mediated politics, making the twentieth century not just the age of the political consultant, but also the age of showbiz politics."--Jacket. 000763799 650_0 $$aMotion picture industry$$xPolitical aspects$$zUnited States$$xHistory$$y20th century. 000763799 650_0 $$aPolitics and culture$$zUnited States$$xHistory$$y20th century. 000763799 650_0 $$aMotion picture producers and directors$$xPolitical activity$$zUnited States. 000763799 650_0 $$aMotion picture actors and actresses$$xPolitical activity$$zUnited States. 000763799 651_0 $$aUnited States$$xPolitics and government$$y20th century. 000763799 85200 $$bgen$$hPN1993.5.U6$$iB758$$i2014 000763799 909CO $$ooai:library.usi.edu:763799$$pGLOBAL_SET 000763799 980__ $$aBIB 000763799 980__ $$aBOOK